Press Pack

Basically the basic press kit package is like this:

- quality stills, 8x10s, production and captures <-- this may now be superceded by digital files. I've heard of CD-ROMs now being used for kit info. CD-ROMs can also contain trailers, etc.
- camera ready titles and promo graphics <-- for use by some papers for ad graphics and promotional campaigns like giveaways, passes, etc.
- separate bios for each principal
- summary of the movie. What is it about, etc. One sheeter.
- post production information on the movie. "This movie was a dream to work on.' 'I have so much respect for ...'
- pocket-sized point by point of the film. People tend to throw away very large kits but if you have a good card stock index card that summarizes the important material from the film then they may keep that with their back of stuff. Should contain contact information, link to website for expanded information.
- sample review. An early positive review reprinted just in case the reviewer is extra lazy. Believe me, some reviewers are known to write from just the press kit. Also could be page of excerpts from several reviews or peer quotes: "James Cameron - the scariest movie of the summer!!"
- page of quotations from the script. This is helpful to the reviewer who didn't jot down the word for word during the film.
- AND.. this is important .. a clever pocketable TRINKET that helps solidify the movie in the mind of the reviewer. Veterans of conferences know that people bring home trinkets for the people back at the office or for the kiddies. Having a trinket can at least make someone remember the title of the movie.